Rauw Alejandro

Despacito, a song by Puerto Rican singer Luis Fonsi with Daddy Yankee was released in 2017. It was the top one streamed music at that time within six month. The single a mix of reggaeton, pop and rock did not just bring interest in reggaeton but also brought attention to Latin music more generally. The Billboard Top 100 featured two songs that were Spanish predominantly, as well as four songs in the year 2016. In 2017, at the peak of the popularity of Despacito 19, 19 songs mostly in Spanish have made it into the Top 100. The year 2020 will see the number will increase to 41 songs that fall into this category. Justin Bieber re-mixed Despacito with an English version in the year 2017 shortly after which famous artists started working with reggaeton artists. Drake teamed with Bad Bunny to create MIA (2018) as well as Madonna was a part of Medellin along with Maluma (2019). In 2020, several Reggaeton performers were expressing displeasure about the advancing of the genre toward the mainstream. But a newer generation, such as Rauw Alejandro was keen to maintain the development. Incorporating elements of electronic dance music, and different styles was an accepted practice.